Christine K. Bailey: Published Author & Freelance Writer » Newsletters

2009: the year in review

Christine — Thu, 31 Dec 2009 16:44:44 +0000

2009 has been a fabulous year.Â Thank you to all of my clients and colleagues who have helped make it so.Â I look forward to working with you again in 2010!

One of the biggest things I enjoy about my job as a full-time freelance writer and copyeditor, is the variety of people I get to work with every day.Â This past year, I’ve worked with consultants and staff in fields such as marketing, health care, printing, commercial art, customer service training, tourism and hospitality, human resources, travel, and meeting and event planning.Â The projects we’ve completed together have included:

Writing articles for the wedding & event planning industry
Managing content and design for monthly newsletters and email campaigns
Researching and writing more than 100 pages of sales content
Writing brochures, marketing collateral and sales letters
Developing, researching and writing content for Web sites
Researching and writing white papers, Wikipedia pages and sales proposals

2009 was also a year for collaborating with fellow writers!Â And I know that where I am today has much to do with their support and inspiration.Â After the first of the year, I’ll be posting information about some of these projects we’re already working on and will be launching in 2010.Â For monthly updates, feel free to subscribe to the “company” newsletter (sign up on the right).Â In addition to updates, the newsletter will include tips and suggestions for making the most of your marketing! I’m learning new things every day, so you’ll find information you can use about building communities, networking, marketing, and using the Internet to develop your platform as a writer, freelancer and/or business owner!

Three Tips for Success

Christine — Tue, 15 Dec 2009 22:09:35 +0000

Today, I’m working on newsletters for two different clients.Â Â Both clients are small business owners who need to maintain regular contact with their customers because their customers are repeat buyers.Â By sending out monthly or bi-monthly correspondence to a targeted contact list, they keep their products and services in front of those who are most apt to buy them.

Here are a few things to keep in mind when you develop and write your marketing newsletter:

1) Useful: be sure to include information that your customers will want to use.Â For instance, if you sell scrapbooking supplies, consider including monthly tips or how-to’s about how to get the most out of your products.

2) Know your audience:Â Consider the challenges and concerns your customers face and the types of expert solutions you can recommend to meet their needs.Â If your audience is made up of small business owners you may consider providing articles about how to cut costs to weather the economy; however, if they’re mid-level sales managers your articles may reflect new ways to keep sales high.

3) Keep your information relevant: While the content should be useful, it should also support the value that you and your company provide.Â For instance, if you’re selling tax accounting services to small business owners, write content that illustrates the how’s and why’s of doing business with a company like yours.Â You can provide tips on picking the right CPA; a checklist about what they need to have come tax time; or an article on how to track expenses throughout the year so that April 15th seems like just another day.

If you would like assistance with developing and writing useful, relevant marketing content with your audience in mind, let me know.Â We can come up with a plan together!