One of the things I ask any new client is, “Who is your perfect customer?”
The response is often, “the paying kind.” They’re right, to some extent, a paying customer is a pretty darn good one; however, it doesn’t make them perfect.
The perfect customer is one who loves you, your business, your products and services; they seek new ways to work with you; tell everyone they know how great you are and have an open line of communication with you about how you can better serve their needs. And, of course, they pay you well and on time because they value and respect what you do for them.
So, how do you attract your perfect customer?
Be true to yourself and your business; let your passion shine through; showcase your talents; and let your personality out of the box. There are people who want to work with you. And not with anyone else. They’re attracted to your business philosophy, customer service style and level of expertise. They want the solutions you provide, in the way you provide them.
But, do they know who you are?
When they visit your Web site, read your newsletter, follow your blog or see your ad, your perfect customer should be able to recognize your solution as the one they’re seeking. Your content and messaging needs to reflect your personality and style and effectively communicate everything they need to know about you and your company. If your message is muddled or if your content sounds too much like another consultant or business, your perfect customers will pass you by.
What you’re saying and how you’re saying it will attract certain kinds of people. Are they the right ones?
What are you saying to attract your perfect customers?
