Christine K. Bailey: Published Author & Freelance Writer

Today, I’m working on newsletters for two different clients.   Both clients are small business owners who need to maintain regular contact with their customers because their customers are repeat buyers.  By sending out monthly or bi-monthly correspondence to a targeted contact list, they keep their products and services in front of those who are most apt to buy them.

Here are a few things to keep in mind when you develop and write your marketing newsletter:

1) Useful: be sure to include information that your customers will want to use.  For instance, if you sell scrapbooking supplies, consider including monthly tips or how-to’s about how to get the most out of your products.

2) Know your audience:  Consider the challenges and concerns your customers face and the types of expert solutions you can recommend to meet their needs.  If your audience is made up of small business owners you may consider providing articles about how to cut costs to weather the economy; however, if they’re mid-level sales managers your articles may reflect new ways to keep sales high.

3) Keep your information relevant: While the content should be useful, it should also support the value that you and your company provide.  For instance, if you’re selling tax accounting services to small business owners, write content that illustrates the how’s and why’s of doing business with a company like yours.  You can provide tips on picking the right CPA; a checklist about what they need to have come tax time; or an article on how to track expenses throughout the year so that April 15th seems like just another day.

If you would like assistance with developing and writing useful, relevant marketing content with your audience in mind, let me know.  We can come up with a plan together!